Airport Advertising

Airports have a lot if unique and interesting advertising options and ideas. Popular advertising options at the airports are billboards, branding in baggage area, hoardings in check in area, conveyor bill branding, trolleys advertising and many others.

When marketing and advertising your property, it pays to get creative and diversify your efforts. In a previous article, we discussed how any size property could benefit from advertising in airline magazines. Airports are the great place to advertise your property on a local or regional level. Like magazines, airports are unique because they offer a hyper-targeted audience. While advertising in an airport, you know that 100% of the people seeing your ads are interested in some sort of travel.

Airport advertising is static and digital displays that are placed in and around domestic and international airports that deliver a message on behalf of an advertiser. There are plenty of things that you should know about airport advertising in India if you are considering using it for your business. Not only should you know about how it works, but you should also know its advantages. Here is everything that you need to know about this type of marketing and why it is one of the best methods. 71% of air travelers say that they have time to read advertisements and that 73% of frequent travelers take the time to read them

Advertising Company In Mumbai is an airport advertising company that offers low airport ad rates. Airport advertising signs (sometimes referred to as airport billboards) reach all kinds of people before and after their flights. The airport signs are visible to all travelers. while they walk through the concourse or terminal to the gate for a flight departure, or as they return to baggage claim from a trip.

Airport media generally come in a few sizes, including static and digital airport diorama, mini spectacular, spectacular and airport banner. Airport advertising rates are competitive when compared to other media; especially when obtained through one of the airport advertising companies that offers airport media. Airport shuttle/bus advertising on car rental transportation and parking lot/garage shuttles and buses is also available.

Different Types of Airport Advertising

There are many different types of airport advertising. From billboard type banners to digital ads on the airport's wifi, each airport has many different options when it comes to advertising. Here are some examples of common airport advertising platforms.

Backlit displays : These types of displays are basically large posters that are lit up so that they pop out to those walking by.
Wraps and Clings : Wraps and clings can be applied to almost any surface including columns, floors, walls, ceilings, and more.
Banners : Banners act like roadside billboards. They usually take up large amounts of space in order to demand attention.
Digital (TVs/Tablet/etc.) : Digital advertisements have the ability to catch people's eyes with moving graphics or interactive experiences.
WiFi : Many airports now offer free WiFi, thanks to advertising. Businesses can place their ads on WiFi landing pages.
Benches/Shelters : Some airports also allow benches and bus/tram shelters to have advertising on them either with posters or wraps.

Benefits of Airport Advertising

Prolonged exposure – You are more likely to get more exposure for your ads because they will be staying up for a longer time frame, hence more people will see them.
Always available – This means that you will get plenty of exposure due to the passengers who are in the airport premises at all hours of the day and night.
Various airport marketing methods – When you put your advertisements up here for marketing there are going to be various locations that you can pick and choose from to place them. You can use baggage claims, wall wraps, gates, luggage carts, stairway columns, plasma panels, scrolling displays and more.