Twitter Ads India 2018 is an advertising guide which aims to walk you through the process of setting up ad campaigns on Twitter for successfully promoting your business on the platform.
Advertising on Twitter can prove to be effective in reaching out to a wider audience as Twitter is a platform that has been used equally well by B2B as well as B2C brands.
Many advertisers have observed that in some cases, placing your ad before a small set of an audience where the engagement rates are high, could give you a much higher ROI as compared to reaching a large audience that is not as engaged. While your brand might have a decent audience base on other social media platforms like Facebook, Youtube and Instagram; advertising on Twitter can be a fine way to step up your marketing efforts through being present at multiple platforms.
When you run Twitter ads, you are billed only when your goal is achieved. There is no minimum cost restriction for running Twitter ads. As, Twitter doesn't offer the option to pay in INR, by default you will be making your payments in USD if you use Twitter Advertising in India. Though you can have a daily budget of as low as $1 per day, it is highly recommended that you choose your budget from the range provided by Twitter to be at par with the other advertisers in your niche so you can win at the ad auction.
When you upload your creative, on the left side of the screen, you will be able to select where you wish to place your ad. You can alter the ad placements in this section if you wish to. Since July 2017, Twitter has increased their character limit to 280 words. As you are aware, you can add various cards to your tweet which include images and videos, audio to grab more attention.
Twitter may also tailor ads based on information that our ad partners provide us, like browser-related information (a browser cookie ID), a mobile device identifier, or a hashed email address. This helps Twitter display ads about things you've already shown interest in from brands and businesses that you may like. Reach potential customers Get your messages in front of people not yet following you by promoting your Tweets Gain more followers Quickly grow your community of high value followers and drive word of mouth by promoting your account Measure results in real time Track the growth of your follower base and see how people engage with every single Tweet.