Off-page SEO will help make your website popular on the internet, so you can get more visibility. With the on-page techniques we can get visibility in search engines. But only off-page SEO techniques will help improve your website position in SERP. We need to embrace ourselves with the latest techniques to keep pace with the same to be competitive and successful. Here are the 7 SEO trends and techniques that you should implement for your business
Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. Try to use "Do-Follow" Forums so that you can include a link to your site within your signature, which helps search engines crawl your site.
"Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Optimizing for off-site ranking factors involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively "vouching" for the quality of your content.
Depending on your marketing goals, the time you spend on off-page search engine optimization will vary. Dr. Pete Meyers from Moz observed that many web site owners spend about 30% of their time on off-page factors, and 70% on on-page factors. For other web site owners, those percentages are reversed. Off-page SEO simply tells Google what others think about your site. For example, if you've got a lot of valuable links pointing to your pages, search engines will assume that you've got great content – the type that provides value for users.